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How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic | Semantic Scholar
Emotional Branding and Countering the Doppelganger Brand Image
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Emotional Branding and Countering the Doppelganger Brand Image
PDF) Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
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Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
PDF) Impact of Doppelganger Brand Image (DBI) on Consumer Behavior
Amazon | Troll Proof Branding in the Age of Doppelgangers | Sood, Gaurav | Economics
The Brand Equity of Nike, what makes it the best sports brand ever? | by Xiaolu Lin | Medium
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
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Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
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